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2008年MBA联考英语真题--翻译及写作
作者:不详 来源:网上收集 更新日期:2009-4-7

Section 4 Translation (20 points)



    Direction: in this section there is a paragraph in English. Translate it into Chinese and write your translation on the ANSWER SHEET.



    The term “business model” first came into widespread use with the invention of personal computer and the spreadsheet(空白表格程序). Before the spreadsheet, business planning usually meant producing a single forecast. At best, you did a little sensitivity analysis around the projection. The spreadsheet ushered in a much more analytic approach to planning because every major line item could be pulled apart, it components and subcomponents analyzed and tested. You could ask what-if questions about the critical assumptions on which your business depended-for example, what if customers are more price-sensitive than we thought? And with a few keystrokes, you could see how any change would play out on every aspect of the whole. In other words, you could model the behavior of business. Before the computer changed the nature of business planning, most successful business models were created more by accident than by elaborate design. By enabling companies to tie their marketplace insights much more tightly to the resulting economics, spreadsheet made it possible to model business before they were launched.



    Section 5 Writing

 以往许多人报考成人高校,是为了圆文凭梦。如今,手持本科、硕士文凭,回头重新考大学的大有人在。据报道,今年报名全国成人高考的上海考生中,有390名本科毕业生,15名硕士生。


    写一篇约150字左右的作文进行评论和表达自己的意见。


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